Organising the text for my title sequence. During my time analysing them I wrote down what jobs and people were recognised. This helped me come up with my own list and order as authentic as possible. I also inserted some real people into my title sequence.
Sketchbook ideas of how to bring text in and out of each scene. My initial ideas for this project were quite complex with collages of videos and type full of effect. However while on paper they looked good when I tested them out they looked unsightly. During this project I have learnt that simple is better. I’ve chosen to concentrate in syncing the videos and type with the music using a minimal number of effects.
Today I finished my video montage in FinalCutPro which I will move into AE to insert the type. During my montage I had to remember this and made videos play longer than I wanted to so the text could be read properly when it appeared in that scene.
Type Experiments 3
1 - Reflection
2 - Brushstrokes
3 - Vegas
4 - Cell Pattern
After my crit with my tutors I have decided to choose one effect Vegas along with Opacity to bring the text in and out of each scene. Its simpler and I get to learn much more from playing around with one effect than lots.
Another video montage to my chosen music. I made a storyboard using screengrabs from my music and moved from day to nightn and back to day again. I moved between London and Berlin to is to reflect the brothers long journey with the stolen painting. I wanted to keep the video free from effects as they added nothing. The simple cutting technique worked the best to the strong beat of music.
Another experiment on the look of the video. While I learnt a lot doing this I don’t think I want to use this technique in my final video. This is because its too fussy and detracts from the videos themselves and the text. I think the simpler idea of one video at a time is more pleasing and looks nicer.
Crit - Showed my tutors my experiments so far. Both preferred the simpler experiments over the collaged ones.
*Texts overlapping in between scenes
*Cutting of the videos to the music
*Din 1451 ALT Typeface and the Vegas effect
*Breaking up a video into pieces
*Putting more than one video on at the same time
Response - I am going to make a title sequence using only one type effect ‘Vegas’ so it looks more professional. Where I can I’ll put the text into the environments of the videos and sync them in time to the music. The videos will flow in time to the music and one will play at a time. I have made a story board which mixes the Berlin and London videos together but flow from day to night and back to day again.
Today I took some inspiration from what I’ve learnt over the Professional Development module. I took a talent and made some money from it. I have always enjoyed drawing and was told many a times why don’t I do mehndi. In Dessau I drew on people for free for customer feedback and a chance to practise on more real people. Today I went to Glossop market and did my first mehndi stall, which was a success. I offered a range of styles and prices to suit all and was told to come back again!
Liverpool hosted a mini Designival conference at Camp and Furnace. CEO of Berg, Matt Webb and illustrator Paul Davis were interviewed by Patrick Burgoyne, editor of Creative Review. The event finished off with a lecture by advertising guru Erik Kessels.
Matt Webb discussed the growth of Berg and its new focus on connected devices. He wants to move the company from design to tech based because he sees great opportunities in this newly formed industry. He is particular interested in creating inventions which strengthen existing relationships. For example Availabot is a little figure which represents a friend or family member on IM messaging. If the person was available the figure would stand up, and if they weren’t it would collapse. This gives the owner personal information in their home about their close social group. The lack of technology for existing, close relationships is where Webb sees opportunity.
Webb studied Physics at university however he designed a fanzine on the side and sold it to his fellow students. From there he journeyed into the design world. On his path an old designer was discussing with him how to sell products. His answer stuck with Matt and now myself. He gave four ways.
Fear - ‘buy these pills or you’ll die’.
Hope – ‘you’ll have a great experience with this product’.
Greed – ‘buy excess as its cheaper’.
Despair – ‘you have to eat, so have a TV dinner’.
Matt hopes his business only uses hope to sell. Being open about what he’s inventing instead of being secretive has had positive effects. Making prototypes and getting them out early into the market is good, because he receives customer feedback instantly. From there he can best improve the product and put it back out.
What I learnt most from his interview was how to manage a business and produce your own products. Every designer goes through their ups and downs and sometimes in those moments of despair do you find the best answers. Going out there and actually making your ideas a reality is what counts. He’s made many unsuccessful products but each one has been a valuable learning curve. Taking risks where you’ve only come out with new knowledge is priceless.
Patrick’s interview with Paul Davis mainly focused on his illustrations and finding work. When Paul has no clients he keeps producing work to keep himself thinking and to capture clients with his new work. He uses a range of ways of marketing himself such as social media, sending out his work directly and making his own advertising campaigns. He admits he hasn’t always been moral when it comes to getting work. For example IBM bought his handwriting and Sony later approached him wanting the same. However due to the IBM contract he couldn’t resell it, but he talked to his lawyer about the situation. His lawyer asked what hand he wrote with and said to write with the other for Sony. When Patrick questioned him about this Paul was honest in replying he didn’t care as he needed the money. This made me think how far I would go if I really needed the money. I hope I keep to my moral compass if the time ever comes to it!
Paul said he was approached by Diesel to illustrate clothes packaging but for not much money. Paul found this ridiculous as Diesel is a big clothes company and should pay him more. However he agreed only on the condition he can draw what he wants. His wish was granted. He saw this as a chance to get paid even for little for something he really wanted to do. This story definitely stuck with me as its a clever way of enjoying yourself out of a difficult situation. However Paul has lost clients because of his work. He was approached by Barclays to do some work, however they later retracted after they saw a piece of controversial work he did on the banking industry. You have to be careful about what you put on the internet, but be true to yourself. He hasn’t ever been bothered about whether his style is in fashion or not. People come to him for his work not if its in fashion and its best to start off like that too. On the side Patrick writes down funny quotes he hears around him which he uses in his work, a lovely idea I might start myself.
Eric Kessels went through the brief history of his company KesselsKramer. He founded the company with Johan Kramer because they wanted to start an advertising business which worked directly with the client. Something which is commonly done today. Eric sees advertising not just about selling a product but as a way to channelling an idea. He has worked with many top names such as Ben, Diesel and MTV. One piece of work which most stood out to me was his work for the Hans Brinker Budget Hotel. Their campaigns were essential ‘bad advertising’. This twist is what made the hotel campaign successful as it was different, funny and honest. Sometimes doing the opposite to what is expected creates better results. He went onto showing us his cheapest and most expensive adverts produced. This was to show us when you have a good idea price doesn’t necessarily matter and he was right. You couldn’t tell there was such a big price difference between the two, this certainly opened by eyes. Kessels has now gone onto doing his own projects such as solo exhibitions and publishing his own series of books on amateur photography.
The Q&A session had some interested answers. Kessels finds his inspiration from the world around him. A good portfolio should have a ‘front and back garden’. This meaning it should show a mixture of polished work and experimentation and mistakes to show how you strengthened your original idea. He emphasised the importance of experimentation again as without trial and error how can you progress into finding new ways of thinking and finding better solutions.
Overall the life experience of each designer has been valuable to hear. Knowing what they went through before their success reminds me of the hard work and determination you have to put in to get far. The odd pieces of advise such as how to think around a project is something I can take away for my university and work life.
Type Experiment 2 - I’ve set the text into the environment and used Gaussian blur to fade out the names. I also used the 3D tool to place the text into the road which gives a nice finish. I like the simplicity of this experiment.
Type Experiments - I like the fact the type is set into the environment, but I found this very hard to do. Its hard finding video clips where it possible. In this test the video is too fast for the text and it is hardly readable. Nonetheless if I slowed the video down it could work. I will have to test this out and see.